It would seem on the surface that when tough economic times hit, “green” products lose their allure to consumers yet buried in the article detailing this trend is this chestnut: the market share of independent brands like Method and Seventh Generation is starting to increase relative to, say, Clorox’s Green Works and S.C. Johnson’s Nature’s Source proving brands who TRULY address the Triple Bottom Line benefit in the long run- even through recessions.
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